Marketing Calendar

Five weeks, day by day.

Prepared for

Todd & Angela Court

Property

503 Fernleaf Ave, Corona del Mar

Auction

Sat September 5, 2026 · 2 PM

Week 1 · Listing Prep · August 3 to 9, 2026

3Mon

Listing agreement signed · reserve strategy set

4Tue

Staging consult & detail punch list

5Wed

Pre-inspection & disclosure package started

6Thu

Comparable analysis · Success Blueprint delivered

7Fri

Vendor scheduling · landscaping refresh

8Sat
9Sun

Week 2 · Media Build & Pre-Market · August 10 to 16, 2026

10Mon

Staging install

11Tue

Copywriting & campaign build

12Wed

MEDIA DAY · twilight, aerial & lifestyle shoot

13Thu

Film edit · print collateral to press

14Fri

COMING SOON teaser goes out

15Sat

Database email · prospective buyer outreach

16Sun

Broker network pre-brief

Week 3 · Market Launch · August 17 to 23, 2026

17Mon

LAUNCH · listing goes LIVE

18Tue

Digital & social campaign live

19Wed

Print & direct mail drop

20Thu

Twilight Tour 5 to 7 PM

21Fri

Broker preview 11 AM, 2 PM

22Sat

Open House 1 to 4 PM

23Sun

Open House 1 to 4 PM

Week 4 · Market Saturation · August 24 to 30, 2026

24Mon

Bidder qualification begins

25Tue

Private tours by appointment

26Wed

Buyer feedback report to Todd & Angela

27Thu

Campaign expansion · retargeting wave two

28Fri

Private tours by appointment

29Sat

Open House 1 to 4 PM

30Sun

Open House 1 to 4 PM

Week 5 · Auction Week · August 31 to September 5, 2026

31Mon

Bidder briefings · deposits collected

1Tue

Final tours by appointment

2Wed

On-site auction logistics rehearsal

3Thu

Bidder confirmation calls · reserve confirmed

4Fri

Final Open House 1 PM · auction setup

5Sat

LIVE ON-SITE AUCTION 2:00 PM

6Sun

Contract executed · escrow opens