Marketing Calendar
Prepared for
Todd & Angela Court
Property
503 Fernleaf Ave, Corona del Mar
Auction
Sat September 5, 2026 · 2 PM
Listing agreement signed · reserve strategy set
Staging consult & detail punch list
Pre-inspection & disclosure package started
Comparable analysis · Success Blueprint delivered
Vendor scheduling · landscaping refresh
Staging install
Copywriting & campaign build
MEDIA DAY · twilight, aerial & lifestyle shoot
Film edit · print collateral to press
COMING SOON teaser goes out
Database email · prospective buyer outreach
Broker network pre-brief
LAUNCH · listing goes LIVE
Digital & social campaign live
Print & direct mail drop
Twilight Tour 5 to 7 PM
Broker preview 11 AM, 2 PM
Open House 1 to 4 PM
Open House 1 to 4 PM
Bidder qualification begins
Private tours by appointment
Buyer feedback report to Todd & Angela
Campaign expansion · retargeting wave two
Private tours by appointment
Open House 1 to 4 PM
Open House 1 to 4 PM
Bidder briefings · deposits collected
Final tours by appointment
On-site auction logistics rehearsal
Bidder confirmation calls · reserve confirmed
Final Open House 1 PM · auction setup
LIVE ON-SITE AUCTION 2:00 PM
Contract executed · escrow opens